Within these pages you will find the first phase of research into the problems women (and those who identify as women) are experiencing in business that are impacting their value in the marketplace and business profitability.

It will take you on a journey from gender equality in the cave man days through bias vs biology, how social conditioning impacts business success and unpack the internal and external barriers that prevent women from building the profitable businesses they are capable of. It also explores the rise of consumer activism and the risks asking women to work for free is presenting for leaders and organisations.

You will also find a handy self assessment tool to see how your organisation measures up and the impact you’re having on women’s economic future.

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THE BOOK THAT WILL CHANGE EVERYTHING HAS LANDED.

Why do we find the possibility of being perceived as unlikeable so terrifying? It cuts to our deepest fears as human beings. Yet, sometimes the very thing we are afraid of facing can be the very key to our ultimate success.

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