Blog

Blog
February 21, 2019

The number one go-to brand in the world? Your Ego.

If you’re wondering what link you’ve stumbled upon and what on earth this is all about – welcome. You’re about to learn something that will change your understanding of the…
Blog
February 21, 2019

Are masculine or feminine traits a better predictor for brand success?

What’s interesting about the concept of masculinity and femininity is that it’s socially constructed based on certain traits and attributes being assigned to certain genders and gender roles. Assessment of…
Blog
February 21, 2019

Vanilla will never be the new go-to brand

Despite it being widely discussed and agreed that the key to business and leadership success in the modern world is differentiation, it doesn’t take much of a peruse to realise…
Blog
October 26, 2018

True Brand Reinvention Requires Empowerment Through Ownership of Mistakes

As Jon Ronson points out in his book ‘So You’ve Been Publicly Shamed’, public shaming ended in the UK and the US in the late 1830’s. Yet, with the rise…