3 indicators you're not ready to be the go-to brand

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Many women think they are prepared and ready to become the go-to brand in their industry without truly understanding what it entails. Becoming the go-to brand goes beyond delivering on the basic good standards of business; it requires greatness. The rewards of becoming the go-to brand are many, including making more money, having bigger impact and greater influence over the change you seek to make in the world. This goes beyond being visible and into being newsworthy. This is about being the thought leader of the modern business world.

If you’re wondering whether you’re ready to become the go-to brand in your industry and achieve what you're truly capable of, this article is for you.

There are many tell-tale signs that you’re not ready, however for the purpose of this article we’re going to discuss 3 key indicators, as follows:

1.  Lack of due thought and consideration:

Women who respond, "I don't know" to critical questions are not ready to become the go-to brand. This includes questions around why they think becoming the go-to brand might be the right way forward for them or what they're hoping to achieve with their legacy. It also includes questions around why they think a mentorship program of this nature could be the best option for them or why specifically they're thinking about investing in a particular expert to help them get results.

Becoming the go-to brand is not something to be taken lightly or a decision to be made flippantly. When you're the go-to brand, it comes with great rewards and responsibility; people want answers from you, they want certainty. Imagine if you are being interviewed in the media as the authority in your field and your response to the questions you're asked is, "I don't know"? It would be fatal to your brand. Fatal.

2.  Not being prepared to do the work

Becoming the go-to brand requires big investment for big results – anything worth having in life always does. Women who ask questions like, “Can I outsource the work involved in this to my team?” are not ready to become the go-to brand.

If you’re going to de-value such a critical part of your personal success as a leader in your field, then you are not ready for it.

3.  Those who aren’t prepared to learn the thinking behind the strategies

Becoming the go-to brand isn’t for women who want quick answers, or to engage a mentor to give them advice on the run, or just want four step formulas to follow. What do you learn from mentors who give you answers all the time? How to ask questions, not how to solve problems. Being prepared to learn the thinking behind the strategy is critical for your success as the authority in your field and it’s this kind of thinking that can be applied long after the mentoring has finished for the continued evolution of your brand.

Success is temporary if you're unable to strategically evolve. This is evidenced with entrepreneurs who have success quickly without being willing to learn the critical thinking required to evolve once the hype is over and the world moves on. We are not here for the sprint, we are here for the marathon. All of the most successful brands evolve with the times, are innovative and keep ahead of their market.

Becoming the go-to brand is building success for a lifetime, not for the fad of the moment.

If you are ready to begin the journey of becoming the go-to brand in your industry in 2018, please feel free to get in touch.

Shevonne Joyce