Ask any entrepreneur or leader building a personal brand and they would have heard that clients buy from those they ‘like.’ This means that being likeable is crucial to your success building an iconic brand, right?


It seems counterintuitive, however when we chart the success of some of the world’s most iconic leaders, we see how positively stepping into and embracing their unlikeability was a significant catalyst to their timeless success. This guide takes you on the journey of a woman who made it her mission to solve her unlikeability problem. What she discovered in the process blew her socks off.

Shevonne Joyce shares the neuroscience and psychology of what makes us likeable and unlikeable to another person and the secrets of how to utilise your unlikeability to build the kind of iconic brand you’ve only ever dreamed of.

Warning: what you learn will change everything. Secure your socks before reading.

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